About
A small studio. Made for service businesses.
Mora exists because most small businesses get sold marketing they don't understand, or marketing built for someone else's business. We do four things, deeply, for owners who want leads they can trace back to the work.
Anthony O'Neal, Founder
Founder
Built by an operator, for operators.
Anthony O'Neal runs an independent insurance brokerage. He started Mora because he kept watching small business owners pay agencies for slide decks and impressions, then quietly cancel six months later because the phone never rang.
Mora is the version of marketing he wanted as a business owner: short engagements, plain language, work he could measure, and an owner who actually shows up.
How we think
Five rules we run on.
Outcomes beat outputs.
We measure phone calls and pipeline, not impressions and shares.
Small footprint, deep work.
Two operators, four services. No account-management theater.
You own everything.
Files, accounts, code, content. If we ever leave, you keep it all.
Plain language.
If we can't say what something does in one sentence, it doesn't ship.
Month-to-month.
No 12-month retainers. The work has to keep earning its place.
Show, then bill.
First month always ships a real, finished thing. Not a strategy doc.
Ready to talk?
Tell us about the business. We'll reply within a business day.